CEO, Accurate Middle East Research & Consulting Partner, PrintStone 3D Construction UAE Co-Founder, Advanced Sustainability Innovation Center (ASIC UAE) Elena is a visionary strategist and sustainability champion with over 17 years of experience in business development, market entry, and strategic consulting across the MENA region. In 2011, she founded her first business consulting company in Russia, supporting B2B and B2C companies in scaling and expanding globally. With a passion for technology and innovation, Elena has helped several IT and tech solution providers enter MENA markets, guiding them on market analysis, business modeling, and investor strategy contributing to over $15M in secured funding. In 2019, she launched Accurate Middle East in Dubai, focusing on market research, feasibility studies, and strategy for industrial and tech-driven companies. In 2023, she expanded the firm’s services to include ESG consulting, reflecting her commitment to sustainability and her certification as an ESG specialist. ― Elena’s achievements include facilitating the UAE entry of five tech firms, including PrintStone 3D- the country’s first 3D construction company certified under new building standards – and co-founding ASIC UAE to accelerate sustainable technologies. She holds a PhD and speaks multiple languages, serving as a vital link between global innovators and the UAE’s future-forward ecosystem.